A few quick tips
Identify your audience. Write for your audience. Keep it fresh, keep it updated. Feed your beast!! Use attractive graphics and photos in your stories so they stand out from the crowd. Adding additional blog add-ons to make reading your blog a pleasurable experience so visitors stay on your blog longer. More on which blog features to add and the "How To's", go to: How To Create A Sticky Blog - Advice and Pitfalls. Here is the link
As for a couple of good books on this subject, here are two unconventional and entertaining books by the girls for the girls:
And if you are still looking for more ideas, check out my complete lists of blogging and photography books
Happy blogging and I look forward to hearing your success stories!!
P.S Just published a travel story on Half Moon Bay Read it here
Looking for Guide Book on Great Surfing Spots in California, Surfer Magazine's Guide to Northern and Central California Surf Spots